Monday, December 31, 2012

Isn't That What Good Article Writing Is Really All About?

Article writing is one of the best ways to increase your traffic and get more sales. Article writing is now a major weapon in search engine optimization and getting a good page rank with Google, you'll also gain a name for yourself.
Article writing is easy once you know how. Online article writing is very different to magazine article writing. Article writing is something that gets tedious to the publisher who sends out an ezine every week, but it doesn't have to be like that.
Article Writing is the one significant forms of marketing and promotion that guarantees your credibility. Article writing is one of the best marketing strategies to obtain free, natural search listings within Google, Yahoo and other search engines.
Another goal of article writing is to make your article search engine friendly. One of the main purposes of article writing is to obtain a one way link and generate traffic to your site. This is achieved by the Bio Box at the end of your article, with your link in it.
Because of this, the value of article writing is immeasurable. Article writing is the life line of creating credibility and generating free traffic. Imagine having thousands of back links from people who have your article on their site.
What sets people apart from others when it comes to article writing is when they are prepared and they have a set procedure in writing them. Article writing is the absolute best and the cheapest way to generate that traffic, which converts to making money.
Article writing is like building a website, you have to start at the Headline, then the opening and then put all the parts together. Perhaps the most important thing about article writing is what you do with your articles once you've completed them. That's why you should submit them to credible article sites, like Ezine Articles to get them displayed for the world to look at.
How does writing articles or publishing to an ezine boost your business? It does it by hopefully people picking up your article and using it on their site, because they think your article is worthwhile and has substance for their topic.
No matter how many times a person has done it, writing articles has proven to be a task many have continuously avoided, because it can be hard to find your content. Then trying to get it all together.
Writing Articles for your business can pay off considerably, you just submit them to article sites for them to be accepted. Remember, they must be informative and be targeted to the subject your writing about.
While it is true that writing articles is a well known link baiting technique most website owners don't do article writing for that. Because I have a proven formula for writing 'killer' articles that will get you listed in the major search engines rapidly.
If you don't have the time to write articles yourself, you can outsource the job of article writing; this will cost you quite a bit. You could be up for anywhere "between $4 - $15 "per article.
Article writing is also used to create content by webmasters to create value for visitors. Well, the good news for article writers is that the measure of your success is not weighed by one article or even by article writing itself, it will be by providing informative, content-rich and valuable thoughts, research, expert advice and other proven tips and info that people want.
Article writing is one of the best ways to get consistent traffic to a website -- free. Article writing is one of the best marketing strategies to obtain free, natural search listings within Google, Yahoo and other search engines. Another goal of article writing is to make your article search engine friendly.
Why use Article Writing Software?
If you don't have the time to write articles yourself, you can outsource the job of article writing if you want to pay big $$$. Or you could automate the whole process for yourself, saving hours and hours of researching, compiling, and then getting it altogether.
No matter how many times a person has done it, writing articles has proven to be a task many have continuously avoided. How does writing articles or publishing to an ezine boost your business?
But sometimes writers wonder why their articles do not generate the traffic they need or do not work at its best. How do I write articles that increase my publicity and sales? Do you have a well thought out reason for writing articles?
Are Articles the Secret to Niche Marketing? It's not that hard to get your articles being published online instantly. There are many benefits to writing articles and submitting them to other ezines. Articles have more benefits than you can imagine.
People search for articles, read them, and try what they say. The resource box is the medium through which you generate traffic from you articles. You Need the Amazing Power of Articles to Become Successful Online - Jim Green. Are you a beginner to writing articles, and would like to know more about SEO article writing.
It's what good article writing is really all about, providing excellent information to people who will hopefully use it for themselves on their site.
Article writing is one of the best ways to increase your traffic and get more sales. Article writing is now a major weapon in search engine optimization. Well, SEO article writing is very much like that. Article writing is easy once you know how.
Have you ever considered that most all online article writing is opinion?.
Article Writing is the one significant form of marketing and promotion that guarantees your credibility. The first step to article writing is identifying what question you wish to answer, or which problem you wish to solve.
So how can you automate this task of writing articles?
We know that, the value of article writing is immeasurable. Article writing is one of the best ways to get traffic to your site. But it can get tiresome and tedious.
We know that Article writing is one of the best ways to get consistent traffic to a website -- free. Article writing is a sure shot way of web promotion.
Article writing is the life line of creating credibility and generating free traffic. Article writing is the absolute best and the cheapest way to generate that traffic, which converts to making money.
Article writing is the Internet advertising solutions that can get you search engine rankings. So you have to know a bit about writing them. There is lots of info out there to get you started.
Article writing is for you if you want great benefits that don't cost anything.
Article writing is important in a business because creating a decent article is perhaps the greatest way to create interest in your product.
Did you know that you can write your Article in about 15 minutes, remarkable new software has just been release by on of the webs most talented programmers?
Jonathan Leger has created software that does all your research on a given topic, and then lists all your sentences for you to choose. If you're serious about making article writing a part of your business, then read on...
Len Cecchetto has been writing articles for approx 12 months now. He is always on the lookout for methods To help him reduce his workload when writing articles. You can find out more about writing an article in 15 minutes at: [http://www.ozmarketing.info/IAW/]
Article Source: EzineArticles.com-->

Friday, December 28, 2012

Properly Formatting Articles - Article Submission!

How Do I Know How To Format An Article Properly?
My company owns and operates 5 article directories that have over 10,000 articles listed online. I've seen every type of article submission there is. We typically get 100's of submissions every single day!!!
Convinced? Let's move on!
Before we can get into the steps to take for formatting articles, we need to learn about the different types of submissions you may come across.
1) Real Time Article Submission:
These types of directories simply offer an online contact form which you can copy & paste your article into. Most of these forms go to the editors/webmasters email account directly. If you don't format your article properly, editors may simply delete the email since it may take them a lot longer to add your article to their site.
2) Author Login Article Submission:
These types of article directories require that you sign up as an author to get your own personal account. You then need to login and submit articles. These directories usually have all their article format requirements listed when you submit your articles. This process is where many fail to format their articles properly.
3) Text Only Article Submission:
Some "Real Time" directories and "Author Login" directories demand that you ONLY submit raw-text when submitting your article to them. In this case, they do not want HTML edited text, they just want the raw text in order to give them the ability to format your article by their own editor requirements. Below I will show you how to format a "raw-text" article the right way.
4) HTML Edited Article Submission:
Some, not many but some ezine article directories allow you to pre-format your article with simple HTML included within the article. Typically these directories are strict on what HTML code commands you can add within your articles. Below I will show you easy to use HTML that will not offend any editor's world wide.
Now that we have gone through the types of ezine article directories out there that we may encounter, we can now break down how to format your articles for the above submission types.
======FORMAT #1======
1) Article Formatting - Text Only (Raw Text)
This type is the most commonly used for all article directories. The reason why editors want you to submit raw text only, is because when you submit HTML formatted articles, you may compromise the websites FONT properties, COLOUR co-ordination, and will probably make the destined directory look pretty gimmicky. Many webmasters spend a lot of time on the "look & feel" of their directory. By not adhering to their specifications, your articles might simply get deleted as fast as they are submitted.
Step 1) Always use "Notepad (Windows)", or "PlainText (Mac)" for copying & pasting your articles to and from Word Document, etc. Ideally, you want to simply type your article right unto "Notepad" or "PainText".
"Notepad" & "PlainText" are simple programs that don't jumble up your article with dead code hiding in the background.
Programs like Microsoft Word are THE WORST to copy & paste your articles from. This style of program always hides useless code in the background that only article directory editors will be able to see.
As an editor, if we see this garbage code generated from Microsoft Word, we will simply rip your article out of our system and copy it into "Notepad". Once we do that, you will have lost any bolding, italics, active links that you may have wanted within your article.
Just like Microsoft Word, when you copy & paste articles directly from your website, you will ultimately copy all the code along with it. This website code will result in deletion of your article right away or editing from an editor that you didn't want happening.
Click on: Start - All Programs - Accessories - Notepad
Once notepad is opened, you need to make sure that "Word Wrap" is NOT active. Without de-activating word wrap, your article might get submitted all broken up with major line breaks, and may end up looking like Mickey Mouse wrote it.
In order to check to see whether or not word wrap is active, simply click on "FORMAT" up top. Make sure that "Word Wrap" does NOT have a checkmark beside it. If a checkmark is present, click on the checkmark to remove word wrap.
Now that notepad is ready for use, it's time to copy & paste your article within it. You can copy & paste your article directly from either Microsoft Word or your website. You'll notice that once you do, all the "bold", "italics", "website links" won't be active. This is exactly what you want. Take a minute to go through and find areas where you had active links. You'll need to add the actual website address were it's needed. If you find it difficult to edit your article with "word wrap" off, simply re-activate it for the time being.
Once you've edited your article and fixed any improper line breaks, you're now ready to start submitting your article. Simply remove word wrap from Notepad and copy & paste the information directly into the article submission form.
If you use Notepad(Windows) & PlainText(Mac) properly, there is no reason why editors may delete or edit your articles accordingly.
One last thing! Make sure to make use of proper paragraphs within your articles. There is nothing worst than viewing an article that never ends and looks like one massively long blob of text.
======FORMAT #2======
2) Article Formatting - HTML Ready (Simple code)
This step gets a little trickier. I will have to assume that you have some basic knowledge on using HTML!!!
Here are the top 4 HTML commands you typically can use:
1) Font properties (Bold,Italics,Underline)
2) Header Command (H1 / H2 / H3)
3) Bullets (Dotted / Numbered)
4) Active Web Links
Anything besides those are usually forbidden within most article submission websites that allow HTML to be used. Within your HTML editor, I suggest you prepare your article these commands only...
Do's & Don'ts:
DO NOT - Use "Microsoft FrontPage". This program is not good when trying to create simple code that will be acceptable throughout the submission process. Editors usually delete articles that have been edited by Microsoft FrontPage.
DO NOT - class="something"... This is not necessary for websites other than your own.
DO NOT - ... This style of command is real difficult to remove from within articles and usually take up a lot of extra time for the editor. Time they may not be willing to take.
DO NOT - ... This is usually a NO NO for most sites simply because the website you're submitting to might be using another type of font which does not match the one you submitted. Also, sometimes size does matter. I would refrain from using a font style & size all together.
DO NOT - Use any images at all. Images never stay active forever and affect speed time. I'll bet that 99.9% of ezine article directories online do not allow image tags & commands within your article. Even if you need to show a graph or something similar to prove a point, it is usually not acceptable. You'll need to find other ways and use text instead.
DO - Use "p" for paragraphs instead of "span" & class" tags.
DO - Use either "strong" or "b" for bolding text.
DO - Use "em" for italics.
DO - Use "u" for underline text.
DO - Use "ul" to create a list of information with dots/numbers.
DO - Use "H1","H2","H3" tags for larger headlines if it's accepted.
DO - ahref="http://www.yoursite" if permitted, for activating links.
That's all you really want to use when preparing your articles with HTML commands. Anything more than those specified above usually are not accepted and may mean the difference between articles that get accepted by editors, or simply deleted by editors.
Make sure to pay special attention to ezine article directories "Editor Guidelines" and follow the guidelines. When formatting articles, use only "NOTEPAD" or "PLAINTEXT" for raw-text submissions and use only simply HTML tags for HTML accepted articles.
Some article directories may reward you if you closely follow their guidelines and only submit properly formatted articles to them. Just remember, 99% of article submissions are incorrect. As more and more authors start submitting articles, you'll want to set yourself aside from the rest. Your articles will get approved quicker and the less chances you'll have that some editor simply deletes your articles all together!
Martin Lemieux is the owner of the following ezine article directories. Be sure to register for an author account, and get extensive promotion for your articles!
Submit Articles To: [http://www.article99.com] - Business Related, [http://www.MyFamilyLiving.com] - Family Related, & [http://www.recipe99.com] - Food Related
Copyright 2006, All Rights Reserved. Reprints acceptable ONLY if the entire article remains intact, including the author resource box!
Article Source: EzineArticles.com-->

A, AN, THE - Articles in English

Les Brown - It's Possible

Friday, July 20, 2012

Making Money With Articles Freelance Writers

If you cannot or do not wish to write your articles yourself, you can search different outsourcing companies to find a freelance writer to help you grow your business and your website. These freelancers will ghost write articles for you which means that you will own all copyrights to the material that is produced to do with what you want. Freelance writers have a talent for writing, however, they would rather make quick money off of writing for others, rather than taking the time to build a niche website that will need to be heavily marketed and promoted to begin earning revenue. They are usually not marketers, but rather people who have a gift for the written word. On the other hand, those who are looking to make money from articles are marketers. They are looking to build websites that will give them long term revenue, rather than one quick payment and that is it. This Internet pool or freelance writers will open up a good opportunity for you to receive the quality, original content that you are looking for to build your niche site.

Thursday, July 19, 2012

I Hate Writing Articles Isnt There An Easier Way

Owning, running and maintaining an internet based business or a site needs articles. Plain and simple, every who has a site knows this. Even those who don’t have sites but are frequent internet users knows this as well. Articles quench the thirst for information and knowledge of the people. Plus, the articles provides many other benefits for the site. The benefits that articles provide are putting a site high in the ranking in search results of keywords and keyword phrases that pertains or are relevant to his or her site. They also provide attraction to website visitors when they are appreciated and is linked to your site from another site or newsletter. Articles provide for the increase of the confidence and trust levels of customers to your site and company. Many articles are also beneficial to both company and its traffic. When the readers like the articles, they would tell more of their friends, family and peers and recommend your site to them, providing for a larger volume of traffic. You get bigger sales if your traffic trusts and believes in you. Your product or services would be much easier to sell when they know you know what you are doing and talking about. So ok, we have established that articles are very important to a site and to business. Articles are crucial and to keep ahead in the game, a site must have an article, it is imperative. There is one dilemma though, not many people like writing articles. Many website owners would rather spend their time on something else, and unless you’re a big time company, you don’t have the necessary resources to use on a pool of article writers. Plagiarism or copying of other articles is frowned upon and could easily get you into trouble, worst case scenario; a hefty fine and jail time. So what are the other options? Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then don’t. Get free articles. The first place to look at for free articles is the public domain. Here you won’t have problems with copyright infringement and the following penalties and fines if you get caught for plagiarism. Public domain articles are articles freely given to the public for public use. You can do whatever you want with it. You can place it on your site, name it as yours, put it in a newsletter its you decision. Always remember though that you will have to choose articles that is very relevant to your site. The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better. Another way to get free articles is to allow other sites which has the same subject or topic as yours to submit articles to your site. This would be only to augment your existing content or else all your articles would be leading to other sites since these articles would have resource boxes with them that could link or direct the readers to their site. That’s why it is important to have your own articles; you cold use them to link your site to other sites as well. But, to truly feel the impact of what a good article to you, go for original ones. There are many article writers who do part time and freelance article writing jobs that charges only minimal fees. You can get good articles that have all the keywords and keyword phrases you need and people are looking for. The investment you made for these articles would be worthwhile because you could use them for all the benefits you could offer. You hold copyrights to them and you will be able to use them anyway you want. As your articles help you in building your business and your site, you will have more articles to write and maybe then you wont be having second thoughts about articles.

Tuesday, July 17, 2012

Making Money With Articles Ease Into It

Making money with articles can be fairly easy for anyone. If you are a quick learner and great reader, then you can learn everything you need to know right from the Internet without any previous training needed. This is probably the best fact about niche website Internet marketing. If you are new to the business, your best bet is to ease into it. If you jump in before you know what you are doing, you have a good chance of losing money and having nothing to show for it. There are several things that you need to make sure you know how to do before you begin creating your first site. • Create your own great articles or hire someone to do it for you • Optimize your website for search engines • Find reliable web hosting • Pick a catchy URL • Create a small site that is easy to navigate, have one created for you, or pay to use a What You See Is What You Get (WYSIWYG) website builder.

Monday, July 16, 2012

Business Articles

I probably read more business articles than anyone I know. Although I am now on the board of a large company, I didn't start out that way. As a matter of fact, when I started reading business news articles, I wasn't even involved in business. I was in college at the time, and studying to be a literature major. To tell you the truth, the business articles I was reading had nothing to do with my studies. They were just because of a certain suspicion I had – the suspicion that business news was important to everyone. I couldn't have been more right. From business ethics articles to stock prices and analysis, business news affects everyone. For me, reading a business article is not just about staying at the top of my game as a businessman. It is about being an informed citizen. For example, when you go to a high tech expo, you get to preview the technologies of tomorrow. These technologies may be driven by business, but they also are going to affect society profoundly. People who read a lot of business articles know every step the Internet is going to take weeks, months, or even years before it takes it. We know which way the housing market is going to go, how stock prices are going to go, and what new consumer goods are going to be popular. Why is this important? Because it drives policy! From stocks to housing markets, from oil to pork bellies, businesses concerns lie behind every decision that politicians make. As my brother is fond of saying, “It's the economy, stupid”. That is what matters most to everyone, from business leaders to the unemployed. Everyone likes to make money. Of course, there are more practical reasons to read business articles as well. To be honest, most of my business analysis does not come from the business articles I read. Rather, I use them to see what angle the press is taking. Articles are inevitably behind the times, but they do show how business is being represented in the world at large. Some of the more intelligent business magazines can also help you make good decisions from time to time, but ideally you want to try to stay ahead of them. This is not always easy to do, needless to say. Business articles help to ensure that, at the very least, you don't fall behind.

Sunday, July 15, 2012

Making Money with Articles: Do It Yourself Web Design

When you are trying to make money through promoting articles and affiliate links, you will need a good, simple, and easy to navigate website to put them on. There are two ways that you can accomplish this: you can try to do it yourself if you have any web design skills or you can hire someone. Doing it yourself, unless you were a pro to begin with, can be difficult for some. You will need to read many tutorials and it may take some time to get going. You could also risk having a site that looks very badly made and thrown together. It is also important (for visitors and search engines) that your site is easy to navigate, which may be a problem if you do not know what you are doing. Making a Do It Yourself website can be hard, but if you accomplish your goal, maybe you will learn so much that you can write a few articles on it to add to a new DIY niche site!

Saturday, July 14, 2012

Making Money with Articles: Learn to Use Search Engine Optimization Techniques

Learn to use search engine optimization techniques when writing your articles. If hiring a writer to write articles for you, you can choose one who already knows about SEO or you can supply them with a list of keywords and let them know where they should be placed and how many times they should be repeated throughout the article. Optimizing your articles for search engines will help them rank higher when someone searches for a keyword relating to your subject, which means that you will receive more visitors because more people will actually see your URL. Its a fact that most visitors don’t look past the first search engine result page and by the third search engine results page there is practically no audience left for you to promote to. What this means for those on the third or high page is no traffic. This is why it is very important for you to make sure that your articles are prepared in a way that will eventually get them to that first or second search engine results page.

Friday, July 13, 2012

Building Your List with Articles!

You can build your list simply by writing articles, whether you have thought of it or not. Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide. Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write. So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL. It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost. If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part! You can start by writing and submitting your articles to trusted article submitter sites such as articlemarketer and begin your article marketing journey today.

Thursday, July 12, 2012

Articles and Autoresponders

Writing articles to market a product or service is an excellent way to build business. The articles should be very informative, providing the reader with information that is relevant to a specific topic. The article usually includes a link to a webpage for more information. The webpage, of course, is designed to sell a product or service that relates to the topic of the article. These articles are commonly submitted to article banks, websites, and e-zine publishers. This is one of the most effective ways to market a service or product on the Internet, and it can become even more effective when it is combined with the use of an auto-responder. Begin by setting each of your articles up in your auto-responder. It is important that each article have its very own auto-responder address, so you will need an auto-responder service that will allow you to do this. Next, make a master list of your articles, with the auto-responder address for each article listed beside the title. You can even add descriptions of the articles on your master list if you want to. Advertising your articles one at a time can take a great deal of time…but advertising one auto-responder address – the one for the master list – won’t take very much time at all. Simply put it in your newsletter and on your website. You can even allow other e-zine publishers to use this is a free resource for their subscribers!

Wednesday, July 11, 2012

Making money with articles:Easy to Read Articles

When writing articles, make sure to keep your readers in mind. Studies have shown that most Internet readers tend to scan a page to find the information they are looking for, rather than reading the entire page. This means having good titles, a lot of subtitles, and making use of bullet points to help your readers easily scan your page. Readers prefer a site like this that is easy to use and will be more willing to come back to your site time and time again. The more that your readers return, the more opportunities you will have to get them to click on each one of your affiliate links. Failing to write your articles in this manner, or to have them written this way, could turn your site visitors away before they even have a chance to see what you have to say or to learn what your affiliate links are all about. Keeping your articles organized as recommended will keep your visitors returning and enable your site to continue making money for you.

Tuesday, July 10, 2012

Making Money with Articles: Letting Others Use Your Articles

Let others use your articles, along with your byline which will tell visitors who wrote it and how they can contact you, on their website. This will help to promote your own website and bring you in traffic through the search engine optimization and promotional efforts of others. For you this means absolutely free marketing just for writing a quick article about a subject that you are already familiar with. The more people who use your article as content as their website, the more potential traffic you will receive. These webmasters will probably be using SEO techniques, banner exchanges, and possibly even a Pay-Per-Click campaign to get visitors to their affiliate site. These are advertising methods that will take a lot of time or a lot of money and they will be absolutely free for you just because you placed your articles where others could use them. There are many places on the Internet that offer to post your article so that others may view and/or use it. My advice is to place your articles on every single one of these sites so that you can reach as many webmasters as possible.

Monday, July 9, 2012

Using Articles With Autoresponders

It’s no secret that articles are hot right now. Articles are a great way to promote products you are selling, helping you build your business and reach a bigger audience. Articles should be full of information, easy to read and understandable, and provide readers helpful information towards their topic of interest. In most cases, articles will include a link to a website, which is designed to sell products or services that relate to the article. Normally, articles are submitted to websites, article banks, directories, and sometimes used with e-zines as well. There are many uses for articles, as they are one of the best ways to promote products and services online. Although you can find many different uses for articles, one of the best is with auto-responder. If you combine informational articles with an auto-responder, you’ll get results that you can be proud of. Auto-responders are very popular these days – although few think to use them in combination with articles. You can do this by setting up each one of your articles with your auto-responder. You should ensure that each article has its own address, meaning that you’ll need to use an auto-responder that allows you to it. Once you have an auto-responder that allows you to do this, you should make a master list of every article you have, putting the address of the auto-responder beside of the article title. If you prefer, you can also add a description of the article to your master list. If you have a lot of articles, keeping up with them can be a tedious task. Those who have a lot of products, normally have hundreds of thousands of articles. If you sell articles, you probably have more than you can count. All over the Internet, people are looking for articles. One great source we found for PLR articles is http://tinyurl.com/plrarticles2 on the web. Articles contain information, information that can solve problems or describes products. Each and every day on the Internet, millions of people around the world search for information. This information that they search for, is normally in the form of articles. If you were to advertise all of articles one by one, it would take you quite a bit of time. If you have hundreds to show, it can take you weeks – even months. Through the use of auto-responder, you can save a lot of time. Showing off one address with one article won’t take you long at all, as the auto-responder will do a majority of the work. All you have to do is put the link on your website, or add it to your preset messages when you send out emails. Auto-responders can really get your articles and information out there, all you have to do is give them a try.

Sunday, July 8, 2012

Making Money with Articles: Picking Articles for Your Niche Site

Pick up the article for your niche sites very carefully to ensure that you are able to successfully get traffic and gain profit from these sites. If you are going to try and utilize free website content articles, then it may be difficult for you to find ones that have your exact keywords, so you may have to either make revisions to the articles (which may not be allowed on some free articles) or base your keywords on the articles that you find (which could leave you with very competitive keywords that would take a lot of time or money to attain a high ranking for). If you are going to buy content, make sure that you let the writer know what your niche keywords are and what your specific your preferred keyword density and placement are. Remember, the wrong articles can leave you with little traffic and very low search engine rankings if they do not fit in properly with either your niche or with keywords that are easy to attain high rankings for.